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Does Valentine’s Day mean chocolate to you?

>> Saturday, February 7, 2009

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With Valentine’s Day about a week away, I’m officially giving you the heads up. Pick up that phone and start dialing if you have any hope of getting a reservation at a favorite restaurant. With the holiday falling on a Saturday, spots will be tighter than ever.

Since many of us have probably missed that window of opportunity, we’ll be looking for ways to make up for it, probably with a special gift. There’s no doubt chocolate is the perennial favorite. Nielsen research shows during Valentine’s week, we buy more than 58 million pounds of chocolate candy, ringing up $345 million in sales and accounting for over 5 percent of total annual sales. That’s a lot of bon bons.

Is chocolate the way to your or your significant other’s heart or are other sweets the tradition in your home? What is your favorite edible treat for Valentine’s Day?


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