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AURA™ by Motorola

>> Monday, January 12, 2009

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* 16 Million Colors
World’s first 16 million color, circular display with 300 dpi resolution in the mobile phone industry
* 62 Carat Lens
Created from Grade 1 62-carat sapphire crystal, one of the most scratch-resistant materials on earth
* Meticulously Crafted
Stainless steel housing with chemically etched textures and patterns takes nearly two weeks to sculpt, etch and polish
* Swiss-Made Main Bearing
At the center of the mechanical heart is a Swiss-made main bearing, which serves as the foundation allowing the blade to rotate with seamless precision
* Custom-Engineering
Custom-engineered rotating mechanism has 130 precision ball bearings that drive the assisted-opening blade — like opening the door on a high-end luxury car. On the 100,000th opening, the blade glides with the same fluidity and grace that it did on its first
* Tungsten Carbide Coated Gears
Gears composed of Rockwell 50-55 hardened steel are protected with the same coating used in high-performance racing engines
* 700+ Individual Components
Comprised of features including up-scaled, nickel-chrome-plated exposed screws
* CrystalTalk™ Technology
CrystalTalkTM technology delivers supreme clarity and deep resonance to every single conversation an AURA owner has, even in noisy environments
* Mirror Polish Finish
PVD coating, the same used when making luxury watches, gives AURA its polished, mirrored shine
* Aluminum Keypad
Individual aluminum keys are formed, anodized, spin-finish applied and assembled



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