First daughters Malia and Sasha Obama wear J. Crew; retailer's Web site goes down

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Budding style stars Malia and Sasha Obama are proving to be fashion loyalists.

For the past two days, the girls have worn head-to-toe outfits from Crewcuts, the kids line from J.Crew that boasts "designer details" and couture touches on its mini-me separates.

The retailer's Web site, www.jcrew.com, was down for about a half hour on Inauguration Day as shoppers rushed to scoop up the girls' colorful cold-weather attire.

The First Daughters chose bright hues for Dad's inauguration: Malia, 10, in periwinkle blue with a coral dress, and Sasha, 7, in a guava coat with an orange scarf and gloves.

Shoppers can pick up highlights from the custom-made outfits in the Fall 2009 line.

Party dresses from the pint-size preppie line run $158-$248 in sophisticated fabrics like silk taffeta and jacquard. Party shoes are $95-$128.

The kids have worn Crewcuts before, too.

For Sunday's Lincoln Memorial celebration, they picked cream and white coats. For the Kids Inaugural Ball Monday, their mom picked the brand, too.

The retail chain posted a "Congratulations to the First Family" message on its Web site Tuesday afternoon, obviously grateful for its newest high-profile fans.